The application of the ideal service in each Rotarian's personal, business, and community life.

The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.

The development of acquaintance as an opportunity for service.

High ethical standards in business and professions, the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian's occupation as an opportunity to serve society.